Thanks for visiting. Whether you know me as a toy designer, podcast host, or artist my focus is to use this site as the hub of my creative world and to promote my artwork and projects.
If you like what I am about The shop has my art and publishing efforts for purchase.
The Toy Armada with Toy Designer Aaron Archer (with co-host Protoman). We dig into the stories of Kenner and Hasbro to share what it was like making toys in the 90s and beyond. The stories of your childhood toys come to life. The various segments of Transformers, Star Wars, Batman, GI Joe, and more.
Aaron C Archer a veteran Toy Designer, Podcast Host, independent comic artist, and concept designer.
From 1998-2013 I was Transformers Designer, Creative lead and content planning partner across all connected media (feature films, toy, video game, publishing, the ride, and animation projects). I’ve designed hundreds of Transformers toys creating everything from Beast Wars Fuzors, Unicron trilogy, Masterpiece, to Alternators with the wonderful Tomy / Takara robot designing Masters. "Chances are you've played with a toy I helped create." While at Hasbro/Kenner (1995-2015) I worked on a variety of other brands including Star Wars Ep1, GI JOE, Kenner Batman segments, Alien Resurrection, Jurassic Park 3, Action-Man, Bey-Blade, B-Damon, Medabot, Littlest Pet Shop, and many other classic toy-lines.
I have been discussing my career in toys and the creative process in a podcast format called the TOYARMADA. Discussing the toy creation process with the people that were there.
I continue to work in the toy and entertainment industry with freelance and commission projects. You can see me making insightful industry commentary on the toy documentary THE TOYS THAT MADE US on NETFLIX. (Star Wars, GI Joe, Transformers, TBD episodes)
I am an active CHAKAN THE FOREVERMAN illustrator, working with Creator RAK Rob Kraus on four CHAKAN monster novellas and toy projects (see shop for details) to date.
For the COVID-YEARS I have been working with professional artist/writer friends on a project we will launch soon MORE COMING SOON! Weird, Wild, Stuff.....