Thanks for visiting. Whether you know me as a toy designer, podcast host or artist, my focus is to use this site as the hub of my creative world and to promote my artwork, projects, and appearancces.
The shop has original artworks, publishing efforts and curated oddities for purchase. I talk a good game on the podcast.
I'm your host, Toy Designer Aaron Archer, alongside my co-host Protoman. Join us as we embark on a journey, delving deep into the enthralling tales of Kenner and Hasbro. Together, we'll unravel the extraordinary experiences of crafting toys that captured hearts throughout the 90s and continued to mesmerize beyond.
Every Friday night, at the exciting hour of 10 PM EST, I take center stage in a LIVE show that's an absolute treat for toy enthusiasts. We're here to unpack riveting topics from within the toy industry, offering you an exclusive insider's view. Not only that, but we're also devoted to answering fan questions.
Aaron C Archer is a multi-talented creative professional with a rich and diverse background in the entertainment and toy industry. With a career spanning several decades, he has left an indelible mark on popular franchises through his work as a veteran Toy Designer, Podcast Host, independent comic artist, and concept designer.
Archer's most notable role was his tenure as a Transformers Designer from 1998 to 2013. During this time, he served as the Creative Lead and content planning partner for the entire Transformers franchise, contributing to various connected media such as feature films, toys, video games, publishing, rides, and animations. His influence can be seen in the design of countless Transformers toys, ranging from Beast Wars Fuzors and Unicron trilogy figures to the Masterpiece line and Alternators. He proudly notes that it's quite likely you've played with a toy he had a hand in creating.
Beyond his work on Transformers, Archer's creative contributions extended to other iconic brands under the Hasbro/Kenner umbrella. He participated in the design and development of toys for Star Wars Episode I, GI Joe, Kenner Batman segments, Alien Resurrection, Jurassic Park 3, Action-Man, Bey-Blade, B-Damon, Medabot, Littlest Pet Shop, Scooby-Doo, and many other classic toy lines.
In addition to his design work, Aaron C Archer delves into the world of podcasting with his show called "TOYARMADA." Through this podcast, he engages in discussions about the toy creation process, bringing in individuals who have been directly involved in the industry. This provides listeners with insights and stories about the creative journey behind some of their favorite toys.
Despite his already accomplished career, Archer's passion and involvement in the toy and entertainment industry persist. He continues to take on freelance and commission projects, further contributing his creative talents to the field. His expertise and perspectives have also been featured in the toy documentary series "THE TOYS THAT MADE US" on Netflix, specifically in episodes focusing on Star Wars, GI Joe, Transformers, and more.
Furthermore, Archer collaborates with fellow professionals, such as Creator RAK Rob Kraus, on the ongoing CHAKAN THE FOREVERMAN project. This project involves illustrating CHAKAN monster novellas and toy ventures, showcasing his versatility as an artist.
Looking forward, Archer hints at upcoming endeavors in 2023, including collaborative projects with artist and writer friends. These projects promise to offer audiences a taste of his distinct style and penchant for the "Weird, Wild, Stuff" that fuels his creative spirit.